Selling and Marketing Property

  • It’s all about understanding what your potential buyers look like. And then putting the right information in front of them at the right time. That is the clear message from Ben Auchettl, who keenly watches enough facts and stats direct from the realestate.com.au platform to understand what branding and advertising strategies are working right now. And, he says, it’s being…

    Read More »
  • Through the strong part of the cycle, it was a fairly easy task to look forward and feel energised and excited about what was inevitably about to happen: solid numbers through opens, bucketloads of enquiry, plenty of offers. Vendors not always but often had their expectations on price exceeded. The world of real estate seemed relatively simple and you know…

    Read More »
  • The hit list

    “Do the best you can until you know better. Then when you know better, do better.” This fine Maya Angelou quote is a powerful way to frame 2019 as the market-leading agent in your area. What can you do differently in 2019 that will help you overcome forces beyond your control – like a tightening market and reluctance from lenders?…

    Read More »
  • As a coach, I constantly hear agents talking about the Million Dollar goal, almost as if it is expected and that anything less is not a worthy pursuit. I have seen firsthand what chasing the million-dollar dream takes and, in many cases, what it costs. Here’s the bottom line: most agents are not cut out to be million-dollar writers. I…

    Read More »
  • It is crazy where you can find wisdom. I was watching the Disney film Ratatouille with my daughter when the lead character (Remy the mouse) made the most profound comment: “The only thing predictable about life is its unpredictability.” Think about that and how it applies to real estate. We deal with humans every day, all of whom have completely different life…

    Read More »
  • We all spend time surveying our customers, investing in market research, capturing, reworking and analysing data to ensure we are in line with their needs. The same analytic approach applies to recruitment. Viewing our industry from the ‘outside in’, how can you attract the best talent on the market and nurture prospective stars to encourage loyalty and high performance? As employers, the first step we take…

    Read More »
  • Hands up if you’re a sheep and follow what everyone else does… Just kidding: sheep don’t have hands! The relevance of that bad joke is that if you just do what everyone else does all the time, you’re not going to stand out. It’s a good segue to the story of our own digital marketing product. Like many in the real…

    Read More »
  • The Australian Proptech Summit was held on the 5th and 6th September and attracted a number of commercial real estate decision makers and finance players ready to connect with cutting-edge startups and technology companies ready to build the future of property in both commercial and residential. Artificial Intelligence, blockchain, big data and virtual reality were themes that featured heavily over the…

    Read More »
  • Real estate is an intriguing business, don’t you think? You get a job as an agent and, unlike most other jobs, your progression and pay rises are not a matter of impressing the boss so much as how you build your own small business within the agency you work for. Sure, you may be given leads sometimes and be included on other…

    Read More »
  • Other videos in this series TRANSCRIPT I think in my marketplace one of the key things is actually using auction. We’re a marketplace which doesn’t regularly go down that track but an auction’s all about transparency and showing the full scope of where the market is at. So, I would encourage people in my marketplace to actually use it with…

    Read More »
  • Other videos in this series TRANSCRIPT My advice to an agent coming into real estate is to embrace the auction process because it is a fantastic platform to build your real estate career. It’s a great way to build your profile. Selling properties in less time, the days on market are reduced. You’re selling typically on an unconditional contract and…

    Read More »
  • Other videos in this series TRANSCRIPT Steve Carroll: I was talking to Nerida, the REA Economist, and she was saying that the climate is such that auctioneers are having to work even harder for their money. Is that fair? Justin Nickerson:  I definitely think it’s coming down a little bit more now to the skill of the auctioneer because the…

    Read More »
  • Other videos in this series TRANSCRIPT Steve Carroll: Are agents using social media well to promote themselves? To promote auctions? I’ll kick off with yourself. Alec Brown: I’m probably biased as an auctioneer. I actually love watching livestream auctions, or auction highlights. I think what is becoming a little bit tiresome is the ‘just listed’ or’ look at this sale…

    Read More »
  • Other videos in this series TRANSCRIPT I think the best piece of advice for agents when running an auction campaign is to have a really good relationship with the buyers. A lot of agents, I think, just go through the motions when they’re doing buyer callbacks, and don’t ask the more detailed questions to find out whether the buyers are…

    Read More »
Back to top button
Close