But how can you use it to your best advantage? And how can you get a jump start on your competition before the busiest time on the property sales calendar?
By being ACE: Authentic, Clear and Engaging.
All the practice you put in now will build your confidence come Spring, and videoing and live posts will become second nature to you.
Authentic – be yourself and show [...]
There’s no doubt that a strong, modern brand is imperative to making an impact in your marketplace. Your brand requires not only a memorable name and easily identifiable logo but clear and consistent brand messaging through design, imagery and tone of voice. You must also maintain an awareness of the impact your brand makes across every single customer touch [...]
Choose The Right Company
The moving company that your clients choose to provide their removals service has an enormous responsibility, and plays a huge role when it comes to making their move stressful. They are quite literally in charge of moving your clients’ entire life from one space to another. [...]
Yes, as agents, we do market property; but it is one of the easiest things that we do; and it is one of the things that is saleable through technology. Yet we seem to have primarily positioned our fee around this part of our job.
We should not be seen as property marketers, but as advisors and negotiators. That is the cornerstone of what we do. We give people advice on how and when they should market their [...]
The new Buyer Perceptions of Real Estate Agents report reveals that the concerns of buyers are similar to the concerns of vendors. And the common theme of both consumer groups is that they want agents to lift their behaviour.
The Buyer Perceptions report, released last year by CoreLogic, is the second to be conducted on consumer experiences of real estate agents. It follows a [...]
You are either dominating or competing in your marketplace. If you compete, you will always compete on fees, marketing, services, and so on. Make a plan to buy a piece of people’s minds in the focus area or business development area (BDA) that you service so that, when they are thinking of selling or buying, your name and the company you represent come to [...]