Selling and Marketing Property

  • Hands up if you’re a sheep and follow what everyone else does… Just kidding: sheep don’t have hands! The relevance of that bad joke is that if you just do what everyone else does all the time, you’re not going to stand out. It’s a good segue to the story of our own digital marketing product. Like many in the real…

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  • The Australian Proptech Summit was held on the 5th and 6th September and attracted a number of commercial real estate decision makers and finance players ready to connect with cutting-edge startups and technology companies ready to build the future of property in both commercial and residential. Artificial Intelligence, blockchain, big data and virtual reality were themes that featured heavily over the…

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  • Real estate is an intriguing business, don’t you think? You get a job as an agent and, unlike most other jobs, your progression and pay rises are not a matter of impressing the boss so much as how you build your own small business within the agency you work for. Sure, you may be given leads sometimes and be included on other…

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  • Other videos in this series TRANSCRIPT I think in my marketplace one of the key things is actually using auction. We’re a marketplace which doesn’t regularly go down that track but an auction’s all about transparency and showing the full scope of where the market is at. So, I would encourage people in my marketplace to actually use it with…

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  • Other videos in this series TRANSCRIPT My advice to an agent coming into real estate is to embrace the auction process because it is a fantastic platform to build your real estate career. It’s a great way to build your profile. Selling properties in less time, the days on market are reduced. You’re selling typically on an unconditional contract and…

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  • Other videos in this series TRANSCRIPT Steve Carroll: I was talking to Nerida, the REA Economist, and she was saying that the climate is such that auctioneers are having to work even harder for their money. Is that fair? Justin Nickerson:  I definitely think it’s coming down a little bit more now to the skill of the auctioneer because the…

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  • Other videos in this series TRANSCRIPT Steve Carroll: Are agents using social media well to promote themselves? To promote auctions? I’ll kick off with yourself. Alec Brown: I’m probably biased as an auctioneer. I actually love watching livestream auctions, or auction highlights. I think what is becoming a little bit tiresome is the ‘just listed’ or’ look at this sale…

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  • Other videos in this series TRANSCRIPT I think the best piece of advice for agents when running an auction campaign is to have a really good relationship with the buyers. A lot of agents, I think, just go through the motions when they’re doing buyer callbacks, and don’t ask the more detailed questions to find out whether the buyers are…

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  • Other videos in this series TRANSCRIPT For all you agents that are thinking that auctions, you gotta remember that communication is the key. You got to communicate with your vendor at all times. The reason for that is, you communicate with your vendor all times, what will happen is you’ll get a great result in auction day.  You got to remember…

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  • Other videos in this series TRANSCRIPT So, what really makes a successful auction campaign is great marketing, stand-out marketing, presentation of the property, having really good presentation. A lot of the estate agents are styling properties and presenting the property really well for sale.  Having excellent vendor communication throughout the process, and buyer communication to culminate to a really good auction…

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  • Other videos in this series TRANSCRIPT Steve Carroll: So I’m selling my house, this Saturday, it’s going to auction. What’s your advice to me as the seller? Should I go shopping that day? Should I be in the back garden? What happens? Gavin Croft: As an auctioneer, I certainly want the vendor there. Again it’s an enormous decision. I want them…

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  • How many times have you pitched for the business and never got the commission fee you originally asked for or told that particular owner? I think we’re all a bit guilty of dropping the fee we ask for from time to time in order to win and secure the listing. And there’s nothing wrong with that. Sometimes you’ve gotta do what you’ve gotta do. But what…

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  • Other videos in this series TRANSCRIPT The advice I’d give to agents that I work with all the time is, clearly, to make sure that you engage with your buyers, know where they are throughout the whole process and really use them and their feedback and make sure that they’re prepared for the day.  Have buyer meetings. We all get…

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  • Other videos in this series TRANSCRIPT Steve Carroll: What’s the difference between an ordinary auctioneer and a very, very good auctioneer? James Bell: I think understanding the dynamic of buyer and seller. I feel blessed that I’ve had the ability to have sold in our industry for 18,-19 years, and be an auctioneer that has sold and can read buyer-pattern movement, things like…

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