Selling and Marketing Property

  • Lead agents looking to promote their brand as the go-to in their market should heed the advice Maximus Decimus Meridius offers in Gladiator: “What we do now echoes in eternity!” Irrespective of whether it’s your listing or another team member’s, everyone present on auction day needs to be on the same page and understand you are all being judged at…

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  • The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be challenging to navigate. When I…

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  • I often wonder why professional tennis players don’t get the first serve in more often. Maybe the fact they have a second chance has something to do with it. Or, as I recently saw on social media, why don’t the cars in The Fast and the Furious stop for fuel? These are amusing observations. One observation that is not amusing…

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  • It’s all about understanding what your potential buyers look like. And then putting the right information in front of them at the right time. That is the clear message from Ben Auchettl, who keenly watches enough facts and stats direct from the realestate.com.au platform to understand what branding and advertising strategies are working right now. And, he says, it’s being…

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  • Through the strong part of the cycle, it was a fairly easy task to look forward and feel energised and excited about what was inevitably about to happen: solid numbers through opens, bucketloads of enquiry, plenty of offers. Vendors not always but often had their expectations on price exceeded. The world of real estate seemed relatively simple and you know…

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  • The hit list

    “Do the best you can until you know better. Then when you know better, do better.” This fine Maya Angelou quote is a powerful way to frame 2019 as the market-leading agent in your area. What can you do differently in 2019 that will help you overcome forces beyond your control – like a tightening market and reluctance from lenders?…

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  • As a coach, I constantly hear agents talking about the Million Dollar goal, almost as if it is expected and that anything less is not a worthy pursuit. I have seen firsthand what chasing the million-dollar dream takes and, in many cases, what it costs. Here’s the bottom line: most agents are not cut out to be million-dollar writers. I…

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  • It is crazy where you can find wisdom. I was watching the Disney film Ratatouille with my daughter when the lead character (Remy the mouse) made the most profound comment: “The only thing predictable about life is its unpredictability.” Think about that and how it applies to real estate. We deal with humans every day, all of whom have completely different life…

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  • We all spend time surveying our customers, investing in market research, capturing, reworking and analysing data to ensure we are in line with their needs. The same analytic approach applies to recruitment. Viewing our industry from the ‘outside in’, how can you attract the best talent on the market and nurture prospective stars to encourage loyalty and high performance? As employers, the first step we take…

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  • Hands up if you’re a sheep and follow what everyone else does… Just kidding: sheep don’t have hands! The relevance of that bad joke is that if you just do what everyone else does all the time, you’re not going to stand out. It’s a good segue to the story of our own digital marketing product. Like many in the real…

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  • The Australian Proptech Summit was held on the 5th and 6th September and attracted a number of commercial real estate decision makers and finance players ready to connect with cutting-edge startups and technology companies ready to build the future of property in both commercial and residential. Artificial Intelligence, blockchain, big data and virtual reality were themes that featured heavily over the…

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  • Real estate is an intriguing business, don’t you think? You get a job as an agent and, unlike most other jobs, your progression and pay rises are not a matter of impressing the boss so much as how you build your own small business within the agency you work for. Sure, you may be given leads sometimes and be included on other…

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  • Other videos in this series TRANSCRIPT I think in my marketplace one of the key things is actually using auction. We’re a marketplace which doesn’t regularly go down that track but an auction’s all about transparency and showing the full scope of where the market is at. So, I would encourage people in my marketplace to actually use it with…

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  • Other videos in this series TRANSCRIPT My advice to an agent coming into real estate is to embrace the auction process because it is a fantastic platform to build your real estate career. It’s a great way to build your profile. Selling properties in less time, the days on market are reduced. You’re selling typically on an unconditional contract and…

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