Firstly, can you simply explain for us the concept of retargeting or remarketing? Remarketing, or sometimes called retargeting, is the process of an advertisement following around a very specific audience of people on the web. If you’ve [...]
Lisa Dowie, Chief Customer Officer of Property Exchange Australia (PEXA) says, “Thanks to a successfully implemented Australian intergovernmental reform in 2010, property consumers can now ask their solicitor or conveyancer to electronically settle their next transaction bringing fast, safe and efficient property [...]
Compared with many other industries, such as motoring, travel and insurance, real estate is still lagging behind when it comes to content marketing. A softer approach than direct selling, content marketing is about sharing useful, compelling and relevant information that’s of value to potential vendors.
Time is of the essence, and the first mover can still gain an advantage.
Agents and agencies need to put the content marketing wheels in motion now, to create a sizeable gap between their brands and those of their [...]
This was a theme that I really picked up on this year at Inman in New York – a real estate conference, but one that happens to be reasonably ‘tech-heavy’. What has changed in real estate in the last 20 years? Not much in the sense of the fundamentals, but definitely a lot in technology and perhaps the number of activities that you [...]
You’ll find them bent over their mobile phones, flicking through their feeds.
The INMAN Connect conference in New York was told that human thumbs move faster than a mouse on a computer. Our brains recognise an ad in less than 0.3 seconds on mobile as we scroll, scroll, scroll until something captures our attention and our thumb touches [...]
With data and tools available today, it is possible to predict with a fair degree of accuracy, a vast array of human life changes, well beyond the four ‘traditional Ds’ (death, divorce, debt and departure) of real estate. These life events [...]