Real Estate Tech & Social

  • Courtesy of many years spent collaborating with Australia’s leading estate agents, we’ve learned their key considerations when selecting a new CRM. The industry’s best all agree that having a high-performance database paves the way to repeated success, referral business and growth. Wondering what factors to weigh up prior to committing to a new CRM? Here’s a snapshot of key selection…

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  • We can outsource almost everything in our lives, from our accounts to our cleaning. But how do we go about finding the right IT solution for our real estate businesses? First things first: when it comes to outsourcing your IT you’re looking for a managed service provider. This is instead of a ‘break it and fix it’ option, where you’ve…

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  • video art of sales

    In recent years, agents have begun to utilise the power of video to attract vendor views and help convert them into property inspections. Real estate agencies have also utilised video to better present their team, expertise and results. Video is effective for its ease in capturing the attention of property buyers and vendors. It is one of the most powerful…

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  • Cybercrime now outweighs drug trafficking as the most lucrative form of crime, and the real estate industry is fast becoming a preferred target. It’s no surprise considering the amount of money and wealth of personal information behind real estate transactions, or the fact that the industry is worth around $16 billion in Australia alone. It really is a gold-mining opportunity…

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  • Achieving page one ranking on Google is more competitive than ever as brands look to online marketing as their main sales channel. As Google regularly updates its algorithms, brands cannot rely on the same tactics to get ahead of their competitors on search engines. Here are nine ways to improve your ranking. 1. Get your URL on reputable sites Back…

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  • Cloud-based virtual real estate brokerages, offshore labour, and designing and building emotionally and intellectually intelligent buildings will dramatically change the way agents work in the future, experts say. The days of real estate agents existing solely in a bricks-and-mortar office are already dissolving, with US cloud brokerage eXp Realty hitting more than 10,000 agents and uplisting on the Nasdaq Stock Market late last month. The agency…

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  • Our industry has seen a remarkable transformation already: new emerging brands, new property portals offering referral fee leads and new customer service platforms introducing AI technology, just to name a few. Many of these advances and changes stem from external resources trying to either create positive steps in our industry or take a slice of the pie. All these changes…

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  • How long have you been in real estate? I’ve been in real estate for 10 years. I initially joined local franchise agencies in the Bayside area before starting my own company in 2011. It seems like only yesterday I branched out on my own, with a lot of nerves but also a lot of ideas and determination. How did you…

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  • Last year 100 agents embraced a six-month challenge that would see their online footprint assessed, improved and put to the test. It was a program devised to teach all the essential digital media skills and offer the mentoring of the finest coaches. Known as Digital Live, it’s now back, bigger and better, for a second year. Here’s an insight into…

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  • property managers emerging technology

    The new wave of proptech disruption is seeing both residential and commercial agents introduced to a myriad of new technologies to streamline their sales process, showcase properties more favourably and reach new buyers (such as Gavl, Purplebricks, REALas, Next Address, StoreMatch, OpenAgent, Snaploader and Sellable). Auctioneer Justin Nickerson explains what agents should consider when choosing the latest quality tech to…

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  • Finding and implementing new processes can benefit agents significantly, not only through increased revenues or margins but often by providing their clients with a better level of service, cost savings or – even better – both. Currently, most agencies use a CRM software that assists them in the listing and selling process. This type of software has come a long way…

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  • Let’s face it: real estate agents aren’t well beloved by the public. Which is a pity, really. As a nation who’ve built their wealth variously on the sheep’s back and on real estate speculation, you’d expect that homeowners would have more reverence for the role of the negotiator. Real talk is: the responsibility of improving our industry’s reputation lies with…

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  • The franchise model is being disrupted by technology that’s making it easier than ever for individual agents to run their own show more flexibly and efficiently. But could bots – backed by AI, automation and big data – come to the rescue and help the big real estate brands deliver new value to agents? To explore this idea, let’s look…

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  • Following the release of CoreLogic’s improved Signature Reports, the country’s largest property analytics and data provider now gives agents the power to add custom content to their Signature Comparable Market Analysis Report within their RP Data Professional account. CoreLogic product manager Mike Salway said that Signature Reports now give agents the opportunity to upload custom PDF files to their Signature…

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