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  • Our Transform 2016 champion Ben Munro Smith provides his top takeaways from AREC 2016. 1 The size of your database determines your income – Ivan Bresic 2 Preframing expectations prevents frustration – Kate Strickland 3 Look for moments and opportunities to show you care – Mat Steinwede 4 Routine needs to happen for you to achieve your goal – Vivien…

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  • When Kylie Davis worked in newspapers a debate raged about ‘useless news’. What is the definition and are you guilty of doing the same with your clients? Useless news is when a story evokes a strong negative emotion in a reader – such as concern, despair, alarm – and the journalist walks away cold, leaving the reader to deal with it.…

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