Productivity & Best Practice

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  • Complete productivity plan for real estate agents: Tony Rowe

    Do you find yourself stuck in a continuous loop of procrastination with a to-do list as long as your arm? Learning how to be efficient, effective and organised can take some effort, but it is achievable with the right approach. Here is a list of 12 things you can do to become more productive, less…

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  • Convert copy into clients

    Not everyone has the luxury of hiring a copywriter to draft their prospecting emails and letters. But with a little bit of practise, anyone can nail the five principles of sales writing that converts prospects to clients. 1 RIGHT MESSAGE, RIGHT PERSON, RIGHT TIME These are the three elements of all successful sales and marketing…

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  • The number one reason partnerships fail

    Many businesses are owned by more than one principal. Sometimes these multipleprincipal businesses are family businesses with one spouse looking after sales and the other looking after property management and back office. Sometimes, they are successful businesses with unrelated principals working together. However, not all partnerships are successful. Many of them fail. There can be…

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  • “The Cheat is not the Treat” (or what I learned during a 30-day challenge – and beyond)

    Living your best life means something different to every person and it doesn’t have to mean fame, fortune or a million dollars in GCI. Your definition may be drastically different from that of your spouse, partner or boss, and there’s nothing wrong with that. The important thing to remember is that it is never too…

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  • Spring into action

    Can you hear the relief of the recharging real estate market? With opportunity everywhere, how can you invigorate your sales team to change gears and take advantage of new market sentiment? There are some foundation areas you need to have right to ensure your sales team starts the spring selling season well. Regardless of the…

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  • 5 ways to bring CEO thinking to your business

    You may have noticed that every large business has a chief executive officer at the helm. As businesses grow, they recognise the need to hire an individual who is responsible for the overall success of the business and has the ultimate authority to make final decisions. The CEO sets the culture and business standards and…

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  • The ebbs and flows of real estate: Nathan Jones

    The ebb and flow of the real estate industry in Australia has been well-documented over the past year, from ongoing discussions around the state of the market to the Royal Commission into Australia’s banking sector. However, it seems pertinent to reflect on the impact we have seen across the industry when it comes to the…

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  • Are you working to live or living to work?

    More and more Australians are going above and beyond in the workplace, and the real estate industry is far from immune. Kate Strickland ponders the big question of inner guilt and fostering the work/life balance.  I recently read a stat about how Aussies aren’t taking leave anymore and it had me thinking about the reasons…

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  • Byron Kerr: A new brand of leader

    Byron Kerr isn’t afraid of declining stock levels. In the 2018-2019 financial year, when the Melbourne market was on a downward slide, the O’Brien Real Estate Mentone director and his team sold more properties than the year before. “It was a market with decreased stock levels of about 25 per cent,” he said. “Yet we…

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  • Make the most of your meetings

    The modern day workplace meeting is vastly different from days gone by. Forget serious, clinical boardroom events, today we have walking meetings, town hall gatherings and zoom coffee catch-ups. The intention is that a relaxed environment will make participants feel more relaxed and comfortable to share. The less formal and intimidating the meeting, the more…

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  • Business auditor reveals the 7 most frequent failures by Australian organisations

    A leading global risk management provider has revealed the most common reasons why organisations fail to meet the goals they set. SAI Global is a trusted global leader in risk management solutions through its standards, assurance and training offerings across more than 130 countries. Over the years they've audited thousands of organisations – from the…

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  • Divide your database in order to conquer

    Have you heard the term "divide and conquer"? Of course you have, but what does it have to do with real estate, you’re thinking? When it comes to your database you need to divide in order to conquer. More gently put, I’m talking about long-term nurture versus an active, short-term pipeline of potential vendors. Your…

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  • Business game plan

    Firstly, yes: a business plan is important and can help greatly, but a business plan has no hope without belief and action. Having the belief and intention of mind is what creates success, writing it down is just a reminder. So giving yourself a clear reminder of what you want to achieve in the form…

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  • Financial wellness for agents: Mikaela Patterson

    What’s the difference between success and financial wellness? In real estate, success is different from one individual to the next. It could mean pulling up at a listing presentation in the Mercedes-AMG GT Roadster or opening an office in the adjoining postcode. For others, it’s taking every second Friday off to play golf. So what’s…

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