Elite Agent

  • Real estate is a tough gig mentally, emotionally and sometimes physically too. Taking time out to focus on yourself outside of work hours can make a world of difference to how well you perform when you’re on the clock and the pressure is on. For many successful agents, the best ‘R&R’ is exercise, and they find the practice of religiously…

    Read More »
  • Efficiency is such a buzz word right now. In real estate, everyone is talking about how they need to become more efficient to remain competitive in a tech-enabled future. In part, much of this relates to having great, repeatable processes that allow you to manage more customers with fewer resources. In sales, you can scale a team and handle more…

    Read More »
  • Morningside based agent Candice Arlott of RE/MAX Results could be be considered a bit of a go-getter when it comes to video marketing. This year Candice was invited to present at a Video Summit during the RE/MAX R4 convention in Las Vegas. Not only was she the only Australian, Candice was also the youngest member of the Video Summit panel, presenting…

    Read More »
  • The current market shift has prompted the consistent asking of a question that sounds as though it contradicts itself. ‘How can I reduce printing and photocopying costs when agents need to print and be more active in the market than ever before?’ These are my top tips for reducing overheads while increasing go-to marketing collateral. Reduce wastage Not only is…

    Read More »
  • The agencies who will come out of this cycle stronger than they entered it are those who are proactively and critically assessing their people. Using processes and technology, they are taking care to implement changes and future-proof their business. Want to be amongst their number? An area you should interrogate is your underlying business systems. It can be a daunting…

    Read More »
  • Lead agents looking to promote their brand as the go-to in their market should heed the advice Maximus Decimus Meridius offers in Gladiator: “What we do now echoes in eternity!” Irrespective of whether it’s your listing or another team member’s, everyone present on auction day needs to be on the same page and understand you are all being judged at…

    Read More »
  • Q. How can we deal with buyer and vendor tension in the current market? – Christine Henderson, Hodges Beaumaris This is a key issue at the moment. There will always be two types of tension between vendors and buyers – positive tension and negative tension. Negative tension arises when buyers see a risk in purchasing. For example, they worry that…

    Read More »
  • The competitive nature of the real estate industry automatically puts agents at higher risk of experiencing conflict at work, according to a subject expert. Known as The Conflict Whisperer, Scott Dutton says industries built on competition could often struggle with negative rivalry and employee battles. Such disruption could lead to missed listings, and poor sales results if issues aren’t resolved.…

    Read More »
  • Purplebricks spent roughly 900 days on Australian soil, reportedly spent roughly $200 million in marketing, yet couldn’t make their business model work. With my marketer’s hat on, here are what I hope are seven useful and practical lessons we can all take away from the experience. 1. There is no point branding unless you can convert Homer Simpson can’t live…

    Read More »
  • For many, finding a body in a bathtub in your first week in real estate might just be enough to put you off a career in the industry for good. But for McGrath partner and Sydney Inner West sales agent Cindy Kennedy it taught her there’s always more to the story when it comes to selling a home. A natural…

    Read More »
  • Bread, milk, butter and a house. That may seem like a highly unusual, if not impossible, shopping list but modern technology has combined with the smarts of a Melbourne real estate innovator to make it possible to buy a home at the same time as picking up the groceries. Market Share Property’s David Stewart won the Game Changer of the…

    Read More »
  • The Labor Party has pledged to make sweeping changes to negative gearing and capital gains tax, while the Liberals have suggested they will be relying on the Reserve Bank of Australia to cut interest rates in a bid to regenerate market activity. But what both parties have yet to fundamentally address is just how much the property industry serves the…

    Read More »
  • In business, there are hundreds of numbers you could be tracking and the key is to know which one to focus on at the right time. Recently we’ve had a number of discussions with clients where they have expressed concerns about whether or not they should cut costs in their business. ‘Is it time to batten down the hatches?’ ‘We…

    Read More »
  • The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be challenging to navigate. When I…

    Read More »
Back to top button
Close