week-23-2018
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FRANCHISE NEWS
Barry Plant CEO takes on sharks for charity
Mike McCarthy, CEO and Director of the Barry Plant Group, is diving with the sharks this Friday to raise funds for HeartKids, an organisation that supports children (and their families) affected by congenital/childhood heart disease. As part of their annual Super Boss fundraising initiative, HeartKids have organised an event where a range of industry CEO’s dive with the sharks at the Melbourne Sea Life Aquarium. …
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FRANCHISE NEWS
NSW property market sees out autumn with a spring in its step
Prestige property markets around New South Wales defied the real estate doomsayers by producing some record sales in the last weeks of autumn. “We are running in to winter on the back of some excellent end-of-autumn sales,” said Angus Raine, Executive Chairman Raine & Horne. “Interestingly, we’re seeing activity in the middle and prestige markets, while the markets below $1 million are a little softer.” A positive post-Federal Budget affect could be at the core of stronger prestige markets, …
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INDUSTRY NEWS
Airbnb crackdown: NSW government introduces 180-day cap on listings
The NSW government has announced a cap of 180 days per calendar year on empty properties rented out using Airbnb in Sydney. The ruling also allows strata corporations the power to ban Airbnb in their building if 75 per cent of owners are agreed. The decision comes after a drawn out debate over the policing of short-term letting, which is currently unregulated in NSW, …
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INDUSTRY NEWS
Housing affordability improves, while rental affordability declines: REIA
Despite falls in Victoria, South Australian and the ACT during the first quarter of 2018, a new report from the Real Estate Institute of Australia and the Adelaide Bank has found that affordability is improving. The March quarter 2018 edition of the Adelaide Bank/REIA Housing Affordability Report found that the proportion of median family income required to meet average loan repayments has decreased to 31.3 per cent, …
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EPM: Profile
Natalie Wendell: Quality over Quantity
When looking at new business, there is the question of quality or quantity – which do you choose? Quality, always. We don’t take on poor-quality people or property because that just slows us down; good people and good property are easier to manage, and it’s better for our people, our business and our customers to have less stress. The most we take on in a month would be 15. …
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TECH + SOCIAL
How to Stop Making Noise and Start Adding Value on Social Media
Let’s face it: real estate agents aren’t well beloved by the public. Which is a pity, really. As a nation who’ve built their wealth variously on the sheep’s back and on real estate speculation, you’d expect that homeowners would have more reverence for the role of the negotiator. Real talk is: the responsibility of improving our industry’s reputation lies with us as individual agents. …
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TECH + SOCIAL
Kylie Davis: Could Robots Rescue Real Estate Franchises?
The franchise model is being disrupted by technology that’s making it easier than ever for individual agents to run their own show more flexibly and efficiently. But could bots – backed by AI, automation and big data – come to the rescue and help the big real estate brands deliver new value to agents? To explore this idea, let’s look at a typical day in the life of an agent in 2020 who works at a franchise (we’ll call it Robot Real Estate) that uses bots to delivers a wide range of automation. …
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INDUSTRY NEWS
How Instagram’s algorithm works, and how to make it work for you
According to Facebook-owned photo-sharing platform Instagram, before the controversial decision to ditch its reverse-chronological feed, users were missing 70 per cent of all posts, and 50 per cent of their friends’ posts. A new algorithm was introduced, reportedly to improve the user experience, but what made that algorithm tick has remained a closely guarded secret. Until now. Speaking to a collection of reporters in San Francisco this week, …
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Elite Agent TV
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INDUSTRY NEWS
June 2018: Interest rates on hold, Industry reaction
At its meeting yesterday (5th June 2018), the RBA Board decided to leave the cash rate unchanged at 1.50 per cent for its 20th consecutive meeting. REA GROUP “The economy still isn’t growing fast enough to warrant an increase,” says REA Group Chief Economist Nerida Conisbee. “The issue is consumer confidence. While businesses are feeling far more confident, this is yet to flow through to consumers.” “Business growth is occurring however it is taking far longer for them to pass on wage rises to their employees. …
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NEWS
Chatbots take on the human form
Chatbots are about to take on human form, courtesy of FaceMe and their digital assistants who look, sound and interact just like real people. FaceMe is an Artificial Intelligence platform that offers customised digital assistants which embody the most human of personas. It features avatars that can hear, see and remember customers, and “have the capacity to empathise for exceptional relationship management and superior customer experience”. …
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EPM
Brent Martens and Micheal Ramsay: Gold on the Coast
It’s OK to have fun, even when you are tied up in the serious business of growing a rent roll. This is the one of the secrets to success for the Harcourts Coastal BDM duo, whose results speak for themselves. In the last 12 months they listed 511 properties, a number they hope to beat this year through working together, maintaining close relationships with the sales team. …
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FRANCHISE NEWS
Coronis expands presence in Toowoomba with office relocation
Coronis Toowoomba have relocated, moving their office into the expanding Mills Precinct. Agency leader Luke Hanson said the move to the Mills Precinct has made a refreshing change for the office, who had outgrown their space on Ruthven Street. “The Mills Precinct offers a prominent location and gives Coronis greater exposure in Toowoomba. “Being in the heart of the CBD will allow us to be more involved in every-day community activities while interacting with local residents”, …
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FRANCHISE NEWS
Anh Do and Sally Pearson to help celebrate 135 years of Raine & Horne
Leading international property group, Raine & Horne will host a star-spangled cast of guest speakers including super athlete Sally Pearson at its 2018 International Conference to be held on the Gold Coast in July. The event to be held at the Star Gold Coast from Sunday 22 – Tuesday 24 July and will double as a booming celebration for the real estate Superbrand that opened its doors for business 135 years ago around July 1883 in Hunter Street, …
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FRANCHISE NEWS
Ray White ‘powers up’ property managers
Customer service is the key to long lasting success from every transaction, or interaction, members have with clients, according to Ray White. Ray White head of property management Emily Sim said “customer service is our core message now more than ever before”. Ms Sim and her team have just concluded a series of national training and networking sessions for property managers called PM Power Up in Brisbane, …
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INDUSTRY NEWS
ASX and InfoTrack partner up for $30m electronic property settlement platform Sympli
ASX Limited (ASX) and InfoTrack parent company Australian Technology Innovators Pty Ltd have announced the establishment of Sympli, which has applied to become an Electronic Lodgment Network Operator (ELNO). The platform, which is a 50/50 venture between the companies, will develop an electronic property settlements solution based on extensive feedback from users, to support lawyers, conveyancers and financial institutions. David Wills has been appointed Chief Executive Officer of Sympli and stepped down as General Manager Business Development at InfoTrack. …
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FRANCHISE NEWS
Independent joins Raine & Horne to tap Queensland population growth
A boom in property buyers and investors from Sydney and Melbourne has influenced an independent property firm in Brisbane’s Redland City region to switch to leading global network Raine & Horne. “Queensland’s population is projected to reach 5 million this month, according to the Australian Bureau of Statistics,” says Stephen Anderson, Co-Principal of Raine & Horne Birkdale, which launched this month. …
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FRANCHISE NEWS
Ray White agent accelerates career in Queensland
Ray White Runaway Bay sales and marketing consultant Mitchell Booth is a star in the making. The 20-year-old recently graduated top of class in Ray White Queensland’s Accelerate program. Completed over three months, the training and coaching platform is for all new Ray White Queensland members regardless of their level of industry experience. Ray White Queensland Business Development Executive Candice Higgins said Mr Booth displayed fantastic potential from day one of the February program. …
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INDUSTRY NEWS
Online property exchange platform PEXA sees dramatic rise in exchange transactions for May
Digital property transactions are experiencing exponential growth as Property Exchange Australia (PEXA) announced that last month over 100,000 transactions had been completed on the platform, a 25 per cent jump from the month prior. In April the company also announced that over one million transactions were settled digitally on the platform. Digital transactions have grown from strength to strength with a Compound Annual Growth Rate (CAGR) of 202 per cent (FY 2014 to May 2018). …
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SUPPLIER NEWS
ACproperty partners with ListGlobally to give agents access to 120 international property portals
Chinese property portal ACproperty has moved forward in their partnership with ListGlobally to launch Sodichan.com, an international property portal. Managing director Esther Yong told us more about the partnership and their plan for international property domination. “Agents put their listings on ACproperty and Chinese buyers come on the site, send enquiries or call them directly. Very similar to REA or Domain, …
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EPM: Ask The Expert
Ask the Coach: How to be effective and productive in your next team meetings
Q. Our team meetings have become boring and unproductive. What can we do differently? So often we can walk away from a meeting feeling like we haven’t achieved anything at all. When the same people meet, week in, week out, to discuss the same matters with the same structure, the meeting can easily become boring, uninspiring and unproductive. Then add to the mix the same voices rising over the others and the same people who say nothing at all. …
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Elite Agent
Capturing clients through video and image with Joe Carter
With a background in film and television, Joe Carter believes video and imagery have the potential to provide real opportunity to real estate agents who use them well. The challenge lies in creating content that offers quality and a point of difference. Mr Carter will be on hand to offer his professional insight into creating quality content when he joins the expert line-up at Digital Live 2018. …
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SELLING + MARKETING PROPERTY
Stop the selfish marketing and increase your client base
Is your marketing more focused on how great you are as a real estate agent than what you can do for your clients? Sabri Suby explains how to re-align your pitch to lure customers with value rather than drive them by urgency or fear. For as long as I can remember, real estate agents have used selfish marketing where the focus is placed on the agent over the vendor. …
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EPM: BD & Growth
MVP: Why An Insurance Broker Can Be A Great Asset To Your Business: Sharon Fox-Slater
“You don’t know what you don’t know.” It might sound like an off-hand statement, but it is really at the heart of why real estate professionals should partner with an insurance broker to help them protect their businesses. The risks facing real estate businesses are diverse and insurance can be complex, which is why engaging the services of a broker who understands the intricacies of the industry (including relevant legislation and best practice) makes good business sense. …
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EPM: Industry News
2018 PPM National Property Management Award finalists announced
The finalists have been announced for the 2018 PPM National Property Management Awards. The PPM Group received more than 135 submissions across eight categories. The judge’s feedback back was that this year the level of submissions were exceptional with many of the category nominees being very close. Here are the finalists in each of the eight categories: Property Manager of the Year Kaly Smith – …
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FRANCHISE NEWS
Iconic Nanette Lilley merges with Ray White
The First Lady of real estate in Brisbane’s western suburbs, Nanette Lilley is retiring from the industry after 46 years and her business will merge with leading property group Ray White. Ray White Sherwood principal Cameron Crouch and his partner and joint director Aimee Carding today opened Ray White Graceville, joined by Nanette Lilley’s long-term investment property clients. “We are merging the two companies and Cameron will have three of my sales staff including my grandson Charles Lilley who has already transferred to Ray White with my blessing,” said Mrs Lilley who entered the industry in 1972. …
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EPM: Profile
Karmen Costigan: Acting On Experience
Pursing a Hollywood dream isn’t always as glamorous as it seems. Karmen Costigan explains how, after success as an actor in Melbourne, she and her partner took the opportunity to pursue the Hollywood dream. Roles as an extra in films like Being John Malkovich followed, along with a stint playing Mary Poppins for Disney. But in the late 1990s they “needed somewhere to live and were out of cash”. …
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The Elevate Podcast
Episode 48: Peter Sheahan on how to think counter-intuitively and create a business that “Matters”.
Guest Interview: Samantha McLean talks to AREC 2018 speaker, author and founder/Group CEO of Karrikins Group, Peter Sheahan about thinking counter-intuitively, what it means to “Matter”, the changing expectations of customers and how to get to your personal edge of disruption. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, …
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