RE/MAX Australia and RE/MAX New Zealand have announced a new partnership agreement with Chinese portal Juwai.com for full Chinese translation of listings.
Whilst RE/MAX listings will continue to be bulk uploaded to Juwai.com in English, the new partnership provides RE/MAX agents and their vendors the option to upgrade individual listings with full Chinese translation and a superior listing rank for AU$50 or NZ$50. Additional options may also be purchased, including preferred placements, banner advertising, social media and email marketing, and Chinese public relations.
Michael Davoren, Managing Director of RE/MAX Australia and RE/MAX New Zealand, said: “Many affluent Chinese, worried that their yuan-based assets could lose value in a devaluation or economic slowdown, believe that foreign-denominated assets are a safe bet.
“But investment is only part of the equation that brings Chinese buyers to Australia and New Zealand. Besides a desire for safe investments, they are looking for opportunities for their children to obtain a Western education and perhaps start their careers. And, don’t forget, most well-off Chinese are in their 40s and 50s and looking around the world for suitable locations for second homes or homes for the next stage of their lives.
“When it came to finding a partner for China marketing, we found Juwai.com to be the very best for showcasing RE/MAX listings and connecting with Chinese buyers.”
Charles Pittar, CEO of Juwai.com, said: “RE/MAX is known worldwide as one of the most innovative and exciting real estate brands. Their growth in Australia-New Zealand has been impressive to watch.
“We are thrilled to link this exciting network of agents and principals to our audience of 2 million monthly online property hunters.”
“Our consumers view property in Australia and New Zealand as a relatively safe harbor for their hard-earned wealth during these unstable economic times. Most buyers are purchasing for their own use, or for their children. In that sense, Chinese buyers are just like any proud parents, helping their children purchase their first home.
“At this point, most Chinese who will own international property by 2030 still have not bought their first overseas home. Like most observers, we believe that the current level of Chinese investment is only the tip of the iceberg, and much more is to come in the next half decade.
“Brands like RE/MAX Australia and RE/MAX New Zealand that successfully establish themselves in China as leaders in real estate will have an advantage when it comes to taking a large share of future investment.”