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realestate.com.au puts property first with Front Page

Major real estate website realestate.com.au is putting property first with Front Page, giving agents the opportunity to advertise their properties front and centre on its homepage.

With the realestate.com.au home page receiving 16 million average monthly visits, Front Page provides a level of exposure for properties like never before.

“Front Page provides our agents with unprecedented reach to showcase our vendors’ properties to buyers looking for homes in our critical area. The exclusivity of Front Page gives us an excellent opportunity to differentiate ourselves from our competitors further,” Clarke & Humel Principal Michael Clarke said.

“Front Page joins a recent customer focused initiatives by realestate.com.au including, Agent Search and Agency Profiles, which provide more opportunities for agents to be discovered by vendors looking to sell, and Audience Maximiser, which positions customer listings on a network including thousands of other leading websites,’ Clarke said.

Front Page targets buyers by suburb, with ads displayed based on a user’s previous search behaviour in the buy section from the home page.

With Front Page, a property will be advertised on the realestate.com.au home page across all devices, including desktop, tablet, mobile and the realestate.com.au app, which was downloaded more than 6.3 million times.

A screenshot on how realestate.com.au Front Page looks 

“Front Page from realestate.com.au is all about putting property first, ensuring your home is presented front and centre to every buyer in the area,” REA Group executive general manager – residential,  Andrew Rechtman said.

“Consumers looking for their next home on realestate.com.au will also benefit from Front Page, seeing properties they may not otherwise have considered or viewed.”

To find out more on how to make your property front and centre on realestate.com.au, log on to https://agent.realestate.com.au/front-page/

 

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June Ramli - Staff Writer

June Ramli is an experienced journalist of more than 15 years. Email newsroom@eliteagent.com.au

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