Tara Bradbury

Tara Bradbury is the Director of the BDM Academy sharing her business development ideas and strategies with property management BDM’s and Principals. For more information visit bdmacademy.com.au.
  • EPM: BD & Growth

    How to deliver a confident listing presentation

    I recently conducted a role-play session during a workshop where I was the BDM and one of the attendees was the property owner. I had the frightening pleasure of being back in the hot seat again and, just quietly, I loved it! I also had the attendees provide feedback, which not only opened my eyes to my performance but also…

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  • EPM: BD & Growth

    Tara Bradbury: Make the call!

    Over the last few months, I have been visiting offices to conduct coaching sessions where agents have allowed me to observe their phone prospecting. While sitting on the sidelines, I found a common trend that makes these sessions more difficult than they need to be, and passed along my tips to ensure the best possible result on future calls. Do you…

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  • EPM: BD & Growth

    Tara Bradbury: Empowering through Incentives

    Going into offices and discussing ways you can encourage the team to get on board with the rent roll growth plan is a part of my business that I really enjoy. These visits allow me to speak with the different departments and get their feedback on how things are run. Recently, a comment was made to me describing property management departments…

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  • EPM: BD & Growth

    How to Build a Tribe of Referral Partners: Tara Bradbury

    Referral partners can make your job as a BDM a whole lot easier, but where do you find them? Business Development expert Tara Bradbury tackles the tricky subject of asking for referrals from local businesses. The most common question I get asked is, “What is the fastest way to grow the rent roll?” To be honest, if I could wave…

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  • EPM

    How to set realistic KPIs for BDMs: Tara Bradbury

    Nothing creates a feeling of defeat as much as setting unrealistic expectations for ourselves does. Few BDMs are aware of how they often set themselves up to fail by developing unattainable goals; losing themselves in a cycle of disappointment and negative self-talk. But fortunately, there is another way, says Tara Bradbury. WHAT IS fascinating about the phenomenon of unrealistic goal…

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  • EPM

    Growth: Just a Phone Call Away

    The future growth of your rent roll is a simple phone call away – but just picking up the phone and ‘chatting’ is not going to do it, as Tara Bradbury explains. The old saying ‘time is money’ is very true when you are working at keeping the relationship strong with your client. If you don’t follow up at least…

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  • EPM

    Daily Grind or Career Defined?

    Do you go to work and do the necessary to take home a regular paycheck at the end of the week? Or are you goal-oriented, performance-based and passion-driven? When you are passionate about a career as a BDM, it shows as you build long-lasting relationships that will take you far beyond what others consider the daily grind. I believe a…

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  • EPM

    Overcoming Objections: Tara Bradbury

    Too many BDMs see sales objections as an indication that the customer is not going to sign up. However, says Tara Bradbury, it’s actually quite the opposite. Business development managers, it’s time to realise that it’s actually a good thing when prospects raise an objection, especially around fees. If your prospective landlord raises an objection, that’s actually a good sign.…

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  • EPM

    The Three Prospects You Need To Know

    Meeting with a potential client for the first time can be an unnerving experience. We can find ourselves being overwhelmed with fear and excitement at the same time, but understanding client personality types will help. Tara Bradbury explains. Before, during and after meeting a possible new client most of us will go through the same questions in our head, including:…

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  • EPM

    What Does A Next-Level BDM Look Like?

    The key role of a business development manager (BDM) is to source new strategic opportunities for the business, while building and maintaining relationships with referral partners, prospects and clients. But what does a ‘next level’ BDM look like? Tara Bradbury explains. The role of a BDM can be many things, depending on the company structure. Many businesses over-complicate the role…

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  • EPM

    What’s Working For Top BDMs Right Now: Tara Bradbury

    Tara Bradbury recently achieved a long-held ambition and set up a ‘round table’ event specifically for BDMs. Here are some strategies from the event that participants say are working for them right now. When I was an active BDM I always wanted to be involved in a round table event with an exclusive group of up to 20 top performing…

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  • EPM
    bdm trailblazer

    8 Ways to Become A BDM Trailblazer: Tara Bradbury

    Achieving market-leading BDM status takes effort – and there are plenty of opportunities for the ‘trailblazers’ out there who are keen to push the boundaries, says Tara Bradbury. Leaders in BD don’t wait for opportunities. They create opportunities. A leader in BD is about one thing: helping their clients see and achieve things they didn’t think were possible. A good…

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  • EPM
    contacting customers

    Creating a Great CRM Communication Strategy: Tara Bradbury

    Striking the right balance between contacting customers too infrequently, and the other end of the spectrum – being a pest – is a hard task. You need to make the most of your database and this means treating each client differently, as Tara Bradbury explains. During my time as a BDM I remember attending a sales training event in Brisbane.…

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  • EPM
    real estate goals 2016

    Are You On Track For 2016?

    TAKE A MOMENT to step back and review where you are spending your time, ensuring that it’s on the areas that produce the real results. It seems like only yesterday when I put pen to paper and wrote my goals for the year ahead. Like many of us, I’m now taking the time to review my current achievements. I find…

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