Samantha McLean

Samantha McLean is the Managing Editor of Elite Agent Magazine.
  • Efficiency is such a buzz word right now. In real estate, everyone is talking about how they need to become more efficient to remain competitive in a tech-enabled future. In part, much of this relates to having great, repeatable processes that allow you to manage more customers with fewer resources. In sales, you can scale a team and handle more…

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  • Former Domain Chief Executive Officer, Antony Catalano, has announced his involvement in The Today Business, a media and proptech company designed to enable clients to make better property marketing decisions. Mr Catalano, who recently purchased Nine’s regional newspapers has taken on the role of Chairman of the new company and told Fairfax that the platform had cost about $1 million…

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  • Gavin Rubinstein, a number one salesperson in the Ray White Group for the past six years, is set to open a Ray White office on Queen Street, Woollahra as of 1 June, 2019. The location is in one of the most prestigious pockets in Sydney’s eastern suburbs. Mr Rubinstein has been part of the leading Ray White Double Bay office…

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  • First home buyers are set for a significant leg up with a new initiative from the Morrison Government to slash the size of a home loan deposit, announced last night. Recognising that it can take nine to 10 years for an average household to save a deposit the Liberal plan is to help Australians realise the goal of buying their…

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  • Better Homes and Gardens Australia has appointed Michelle Delaney to the position of CEO Australia. This appointment adds additional strength to the group following last week’s announcement that the company had opened its first two offices in Sydney’s Hills District. The team at Combined Services – the parent company of Century 21 and Better Homes and Gardens Real Estate in…

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  • In this week’s edition of The Leadership Diaries, our special guest is Head of Connectnow, Melanie Laing. Melanie (Mel) boasts an impressive resume as a leader, having held senior roles AGL and HSBC - and learned from one of the best in Jack Welch during her time at GE. In this episode she, of course, gave Sam the scoop on some…

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  • Purplebricks spent roughly 900 days on Australian soil, reportedly spent roughly $200 million in marketing, yet couldn’t make their business model work. With my marketer’s hat on, here are what I hope are seven useful and practical lessons we can all take away from the experience. 1. There is no point branding unless you can convert Homer Simpson can’t live…

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  • After weeks of speculation, Purplebricks Australia has announced its intention to exit the Australian Market. Michael Bruce, the Group’s Founder and CEO is stepping down from the business with immediate effect. Vic Darvey, previously Purplebricks COO, has been promoted to the role of Chief Executive Officer effective immediately. A statement from the new CEO regarding the Australian exit says: “After…

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  • In this week's edition of the Elevate podcast, Samantha McLean sat down with InfoTrack General Manager of Product and Innovation, Lee Bailie. Sam and Lee had a chat about the biggest cyber threats facing real estate businesses right now and how the company's latest offering - Securexchange, can help keep you and your clients protected.

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  • Ray White Double Bay has parted with agent Gavin Rubinstein after ten years in the business. A statement from the company’s Managing Director, Elliott Placks, said there was no doubt that Gavin had left an indelible mark on the Sydney property scene in his career to date. “We have enjoyed watching Gavin and his team grow and develop over the years.…

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  • In this week's edition of The Leadership Diaries, Samantha McLean sat down with First National Byron Bay Principal Chris Hanley OAM. Chris had just come back from New Zealand soon after the Christchurch attacks and in this podcast Chris talks about what's happening with Rise conference, the 80/20 rule in real estate, effective delegation and how you might plan for…

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  • In this week's edition of the Elevate podcast, Samantha McLean catches up with the boys from Agency Central, Adam Bryant and Bobby Reynolds. Adam and Bobby share their real estate journey so far, their philosophy behind social media, digital marketing and the making of their successful podcast.

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  • Juwai.com has launched a new service in partnership with Archistar offering Chinese real estate buyers the option of analysing the floor-plans of potential acquisitions for Feng Shui. Archistar is an Australian Proptech startup, responsible for creating and operating a Feng Shui analysis feature that assesses floor-plans and provides insights and design recommendations. To celebrate the launch, Archistar conducted a Feng Shui…

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  • In this week's edition of the Elevate podcast, it's a warm welcome back to John McGrath. Samantha McLean caught up with John to talk about this year's AREC conference, winning in the current market, the future and what's changed since he wrote the classic You Inc. back in 2003.

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