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TECH + SOCIAL
You had me at hello: Why a good customer service experience starts at enquiry
When you purchase a $10 item from an online retailer like Amazon you will receive a confirmation for your purchase in close to real time. Amazon will also let you know when to expect your delivery, if there are any delays and ask you for feedback after you have received your goods. All for a $10 purchase. Why should real…
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BEST PRACTICE
The Secret to Making Letterbox Drops Really Work
The faithful letterbox drop was once one of the favourite tools in a real estate agent’s marketing toolkit. However, times have changed. Pamphlets and junk mail get thrown in the trash, largely unread. Rather than engaging potential buyers, you are more likely to be annoying them. Considering the cost and time required to produce and distribute published materials for letterbox…
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SELLING + MARKETING PROPERTY
Is Your Real Estate Website Due for an Update?
As the year comes to a close, it’s a good time to evaluate your digital assets. The internet is the central marketplace for real estate like many other businesses. This means it’s essential that your website offers a quality user experience. Is Your Website Mobile Friendly? A website that is not mobile friendly will have a severe impact on your…
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TECH + SOCIAL
What metrics actually matter in Facebook advertising?
Facebook ads are an effective way to reach potential buyers and sellers while building brand equity. Facebook metrics give insights into how well your ads are performing but, as Greg McCutcheon from Real Estate Bookings explains, quantity isn’t always better than quality. Important metrics are those that provide you with deeper insights into how your social media marketing is performing. For…
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SELLING + MARKETING PROPERTY
The value of a prospect’s email address
Email addresses are an incredibly valuable commodity for businesses, particularly in today’s age of ad blockers. Your agency’s digital marketing mix might involve Facebook, Instagram, Google AdWords and content marketing. However, email marketing has proved to be the most cost-effective channel to market your brand and if the right practices are applied email marketing can deliver a high conversion rate.…
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SELLING + MARKETING PROPERTY
How to Make Your Real Estate Database Work for You
Effective use of prospect data is essential for real estate agencies. Your database can serve as a powerful tool for organising, scheduling and streamlining communication. When used effectively, it can vastly improve your real estate marketing strategy. Many real estate agencies are wasting this resource by just sending out weekly listings to every email address they’ve collected. Whether you’re a…
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Elite Agent
Do cold calls and letterbox drops really work?
In the dark old days of real estate, agents had to rely on white pages and made hundreds of cold calls for new listings. They spent hours completing letter box drops of property pamphlets and other promotional material. Today, very few consumers are tolerant of these methods. Pamphlets and brochures end up largely in the bin unacknowledged. Cold calls are…
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