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Agent Comparison Tool launches on realestate.com.au

realestate.com.au today launch a website tool that allows consumers to more easily find the right agent to sell their home.

Changes have also been made to the agent search experience, with people now able to search and find an agent directly from the main navigation on the realestate.com.au homepage.  

These changes will drive more people than ever to Agent Profiles and allow consumers to select and compare agents in their preferred suburb. 

The experience has been designed to empower consumers to compare and choose the right agent for them, by displaying all agents in their suburb and profiling them based on transparent and relevant data points, including the number of sales and years in the industry. 

There is no ability for a consumer to ‘rate’ an agent, the functionality is based only past performance data.

The initial list returned by the tool provides a ranking by the number of sales, and also contains information on median sale price and median days advertised.

Andrew Rechtman, realestate.com.au Executive General Manager – Residential commented, “We understand how important branding and leads opportunities are to an agent’s success, so we’ve evolved the way people search for an agent on realestate.com.au.

“The ‘Find Agents’ button is now in the most prominent position on the realestate.com.au homepage above the search box, making it easier than ever for people to discover and find out more about agents.

“The changes to the agent search experience on realestate.com.au will make it easier for people to find the right agent for them while increasing our agent’s presence in the market to help them win new listings.”

Visit realestate.com.au/find-agent for more.

Note: It is now vitally important to update your Agent Profile on REA (or get your Admin person to do so) particularly with recent sales and year of experience.
Find out more here how to make your Agent Profile stand out.

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Samantha McLean

Samantha McLean is the Managing Editor of Elite Agent Magazine.
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