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Best Practice: Some Advice for Creating Better Digital Ads

Jed Carlson, CEO of Adwerx, shares his best advice for creating better digital real estate ads.

We’ve had the privilege of serving over a billion ad impressions on behalf of over 40,000 real estate agents. And in that time, we’ve been asked over and over again: what are the best practices for these ads? Here are our top tips:

DO INCLUDE A CALL TO ACTION.
Your prospects need to be told what to do – even if it’s as simple as ‘click here’. But here are some even better calls to action:

  • Learn more
  • Download a free report
  • Subscribe for free
  • Register now
  • Book an appointment

DON’T PUT YOUR EMAIL OR WEBSITE ON YOUR AD
It’s tempting to think of your digital ad like a business card, but it’s so much more. Use your ad for an attention-grabbing headline and a reason to click. Your contact information should be on your landing page. Make it easy to find and easy to interact with.

DO INCLUDE A PHOTO
We live in a digital world, but you’re a professional who still works face to face. This ad might be the first time your client is ‘meeting’ you, so a photo helps that relationship form.

DON’T USE A SELFIE
Yes, iPhone cameras are amazing – but that doesn’t mean you should use it for your brand. Don’t stand in front of the bathroom mirror, don’t use a photo from your last vacation and please don’t use a selfie stick!

DO TEST DIFFERENT MESSAGES
Mix up your marketing message every quarter or so. Perhaps make it seasonal. Change up your focus. See what resonates with your audience, but make sure your landing page reflects the change in messaging.

DON’T CHANGE YOUR AD TOO OFTEN
With the idea of testing in mind, changing your ad every week will prevent the power of repetition to kick in. You want to build up a familiarity, without creating fatigue in your audience.

MAYBE THINK ABOUT GETTING A CUSTOM AD
Find a local graphic designer, or you could use an online service like Fiverr. com, 99Designs or find somebody on freelance sites like Upwork. That way your ad truly stands out and reflects you.

MAYBE TRY MOBILE ADS IF YOU HAVEN’T ALREADY
Adwerx web ads get you all over the web for users on laptops, but most of us take our smartphones everywhere we go. Mobile ads are important if you want to target millennials in apps and on mobile Facebook!

Jed Carlson

Jed Carlson is the CEO of Adwerx. For more information visit adwerx.com.au

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