9 Truths about Success in Real Estate
There’s a plethora of information available about how to become a successful agent. Everyone knows what they should be doing, but what about the reality? Check in with where you’re at with these real estate truths from mindset coach Jet Xavier.
Too many people try to sugar-coat what it takes to become a successful real estate agent. I think that if you are really serious about making a successful career in real estate you need the truth about what it takes and what the true reality is. Whether you are just starting or part-way through, knowing this will help you prepare and overcome the real challenges to a successful career in real estate.
1. IT’S TOUGHER THAN YOU THINK
So many people get into real estate thinking it’s an easy ride and easy money. You just meet people, smile and sell houses. Wrong! It’s a very tough, competitive business and that is why most never become successful at it.
You will be challenged and stretched and pushed to the limit. It will reveal whether you are truly made of the right stuff or not. It can also have an impact on your health, family time and social activities if you let it. It demands you to step up every day and make it happen. When the going gets tough, do you get going?
2. THE BRAND DOESN’T MAKE YOU SUCCESSFUL
Yes, a good strong brand supports you; however, most make the mistake of thinking the brand does all the work. It doesn’t. The only thing that will make you successful is you. You have to turn up every day and make it happen. There are no handouts and nobody carrying you along the way. If you don’t do it then it doesn’t get done. Are you a person who makes things happen or lets things happen?
3. PEOPLE WILL JUDGE AND REJECT YOU
You need to have thick skin in this game and be able to deal with setbacks, rejection and people judging you. Sometimes, no matter how good your intentions are or how hard you try, people will still seek to bring you down, misunderstand and blame you. Do you get easily offended?
4. THINGS WILL GO WRONG
Be prepared for things not to go the way you think they will or should. It can be a very unpredictable business and most of the time things are out of your control. What you thought and were promised would happen will often not. What people say straight to your face they will do or want might not happen either. Can you handle things being out of your control?
5. IT’S NOT ALL CHAMPAGNE AND FAST CARS
People see million-dollar listings and think it’s all nice suits, hot women and fast cars. Sorry; it’s early mornings, late nights and a tonne of hard work, sweat and grind. You get nothing at the front end, but if you stick at it you could have a great career long term. Can you delay gratification?
6. JUST BEING GOOD WITH PEOPLE IS NOT ENOUGH
The amount of people who get into real estate because their friends say they are good with people is incredible. Yes, being a social people person does help; however, that is not the core component to success. Being disciplined, productive and consistent determines your success. How disciplined are you?
7. YOU WILL HAVE TO INVEST MONEY
The good agents spend money on their marketing, training, servicing clients and personal and business improvement. Bad agents spend nothing. Do you spend money and invest in yourself to improve you and your business?
8. DON’T REINVENT THE WHEEL
A top principal told me agents try to reinvent real estate when it’s not rocket science. It is a predictable business if you just do exactly what is required and follow the template for success. Can you take direction and follow a plan?
9. THERE’S NO MAGIC PILL
The biggest mistake real estate agents make is to think there’s some kind of magic pill for success.
Most attend the same events, the same seminars, listen to the same stuff and read the same thing, thinking that all these are going to provide them with a shortcut to success. In reality it doesn’t; most of the notes or information gathered sits in a drawer somewhere, never to be read or implemented. Are you an implementer?
On the flip-side, if you can answer these 9 questions positively then you are well on your way to success.