Day: 12 August 2017

  • Elite Agent

    The Softer Side of Social Media

    IT’S TEMPTING. You have a few followers on social media and you just can’t wait to tell them about your amazing service, results and listings. Unfortunately, this approach seldom works on social media and self-promotion can alienate and annoy your audience. HARD VS SOFT SELL MARKETING Hard sell marketing is when the marketer or business gets straight to the sales…

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  • LEADERSHIP

    Why Am I Here?

    AFTER 17 YEARS IN REAL ESTATE, business coach Jacob Aldridge has sat through more than 6,800 meetings. You’ve probably been to a few yourself. If you’ve ever found yourself asking ‘Why am I here?’ you need to check out these five steps to making meetings more productive and valuable to all participants. HAVE YOU EVER been to a meeting that…

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  • Elite Agent

    Reviving Industry Wellness: Why the Real Estate Industry Needs to Take Action

    AS PROVIDERS OF PROFESSIONAL services, the wellness and well-being of people in real estate needs to be a core consideration of industry sustainability. We’ve been focused on the digital and the dollar while a silent epidemic affecting the physical and emotional health of our agents, principals and property managers appears to have crept in at higher rates than other industries.…

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