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Video of the Week – Using Data Smarter

We are now living in the experience economy, where people are looking for authentic interactions that talk directly to them. The opportunity to impress with a creative and smarter use of your property data is going to keep you ahead of the game!

We have been able to create customised emails for prospective customers for years. But using customer data in videos is something pretty new.

London-based Marsh & Parsons teamed up with Australian data video specialists, DataCreative, and used video to highlight the reasons why the sellers should list with them and establish a competitive edge before they even appraised the property.

Using the sellers names, property address and details of their office local sales of similar houses in the area they are able to create a totally unique video introduction to the agent and agency. Delivered via SMS or email this type of pre-list marketing tool certainly has the ‘WOW’ factor.

Read more on using data in smart ways.

Want to see your video featured here? Send in your property videos to [email protected]

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To contact the editorial team at Elite Agent email [email protected].