Transform 2017:


** We will be announcing our #supersix for Transform 2017 via Facebook Live on Thursday 23 February 1:30PM AEDT. Watch at **

A career and life changing experience starts here, including winning one of six AREC 2017 Platinum Passes

UPDATE: The winner of Transform 2017 will be on the cover of Elite Agent Magazine’s AREC 2017 Edition and have the opportunity to drive a current model Mercedes-Benz courtesy of Mercedes-Benz Australia for six months. Watch this video to find out more.

(* winners upgrade package specific details still to be confirmed)

UPDATE: Applications have now CLOSED for Sales Transform 2017. Good luck to all our entrants!


What is Transform?

Transform is 12 weeks of practical coaching for at least one hour per week a small group from some of the best coaches and mentors in the business at no cost to you (a bit like boot camp but for real estate agents). For sales professionals, it is only held one time per year.

Our 2017 Coaches

John McGrath, McGrath Estate Agents

Tom Panos, Coach and Trainer

Claudio Encina, Coach and Trainer

Nigel Dalton,

Gavin Rubinstein, Ray White

Steve Carroll,

Kylie Davis, CoreLogic Australia

Mark McLeod, Ray White

Peter Mochrie, Actor, Auctioneer and Presentation Coach

Laura Monroe, RealSatisfied

Monika Tu, Black Diamondz

Tanja M Jones, TMJ Coaching

Gavin Croft, Bresic Whitney

Colin Anstie, Raging Digital

Nathan Krisanski, HomePrezzo

Alan Stevens, The Celebrity Face Profile

Trish Varker-Miles, Trish Nicol Public Relations

Jamie Van Le, Century 21, #supersix 2016

Julie Davis & Neil Williams, Agent Dynamics

Samantha McLean, Elite Agent

Josh Cobb, Stepps



What’s on offer this year?

  • For each of our #supersix: your chance to completely transform your career and your business in 2017
      • 12 weeks coaching from some of the very best in the business.
      • Access to cutting edge tools from program sponsors
      • A platinum ticket to AREC 2017
      • All of the AREC 16 presentations on memory stick
      • Access to Tom Panos 9-week Real Estate Gym + my prospector
      • … + more to be announced
      • The front cover of Elite Agent Magazine AREC 2017 Edition, gaining you national recognition as an “Elite Agent”
      • A current model Mercedes-Benz to drive around in for six months courtesy of Mercedes-Benz Australia
      • A 10 listing upgrade package* from for the winner’s office to be used throughout the year(* winners upgrade package specific details still to be confirmed)
      • A BIBO water-cooler/heater for the office worth approximately $1,000

    + Other goodies to be announced on the way.

    Transform Frequently asked questions

    What is Transform?
    Transform is a program designed for real estate industry sales professionals by Elite Agent Magazine with major sponsors AREC 2017CoreLogic Australia and

    How does it work?

    How do I apply?

    Unfortunately, applications have now been closed for Sales Transform 2017.

    Who is eligible?
    As the program is geared to sales professionals, we are only considering sales people for this round of Transform. You need to have been in the industry for at least 18 months, have a complete agent profile page and carry at least two active listings at any point in time.

    Can I pay to get on the program?
    Unfortunately, we are limited to six places and there are some things money can’t buy, this is one of them.

    I want to apply but I am not sure what I am really going to have to do?
    We just want you to be keen, show up, learn and implement. The one mandatory condition of getting the AREC 17 Platinum pass is that you a) attend each lesson via Zoom webinar or in person and b) provide feedback via our Zoom webinar system each week. We will give you a couple of quick questions on how you found the topic from the week prior and how you have implemented it, to give the rest of our audience a feel for what really works, allowing others to learn from some of your experiences.

    This round, there are two weeks you will need to be in Sydney, Week 1 (28th Feb) and Week 10 (11 April) as there are special things going on both days. If you are selected for the program we will cover your flights and accommodation both days.

    We’ll also want to do some interviews with you along the way and at AREC for the magazine, so you just need to make yourself available for those. But we won’t unnecessarily take up your time, we want you on the phone and building your business as much as possible (that’s the whole point of the exercise!)

    What time(s) will I need to be available?
    Most lessons will be held on a Tuesday morning at 10 am for  1 hour + question/break time. Once the final #supersix are selected this year we will lock in dates and times specifically with you. Some dates/times will vary slightly depending on the coaches availability, but you will be notified well in advance. The special days – Week 1 and Week 10 will last the whole day. There will be a couple of times this year where we want the Principal to join in for you to build stronger and more productive working relationships.

    As the 12-week lead up to AREC 17 includes quite a few public holidays (Easter and Anzac day) there will be no lessons these weeks but there may be double lessons in other weeks to compensate.

    Is Transform a competition?
    Yes, it is. The winner of Transform 2017 will be on the cover of the AREC 2017 issue of Elite Agent Magazine. (+ There are likely to be a few more surprises/prizes along the way this year!)

    How do you determine the winner?
    We will be looking for several things which will be explained in detail to the final #supersix.

    • Prospecting is at the core of real estate success. We will be using Tom Panos “My Prospector” tool to gauge your success along the way.
    • We will be talking to your coaches and mentors for their feedback
    • How the industry responds to your feedback from each lesson.

Have a question that is not answered here?
Email us