Yes, as agents, we do market property; but it is one of the easiest things that we do; and it is one of the things that is saleable through technology. Yet we seem to have primarily positioned our fee around this part of our job.
We should not be seen as property marketers, but as advisors and negotiators. That is the cornerstone of what we do. We give people advice on how and when they should market their [...]
The new Buyer Perceptions of Real Estate Agents report reveals that the concerns of buyers are similar to the concerns of vendors. And the common theme of both consumer groups is that they want agents to lift their behaviour.
The Buyer Perceptions report, released last year by CoreLogic, is the second to be conducted on consumer experiences of real estate agents. It follows a [...]
You are either dominating or competing in your marketplace. If you compete, you will always compete on fees, marketing, services, and so on. Make a plan to buy a piece of people’s minds in the focus area or business development area (BDA) that you service so that, when they are thinking of selling or buying, your name and the company you represent come to [...]
Here is a list of your favourite marketing articles for 2016 based on number of views/reads – in no particular order! The emerging area of content marketing proved a big hit this year so we will be certainly be looking to give you more on this subject in 2017.1. Market Your Listings to the Right People on Facebook
Facebook have recently made more changes to their algorithm which again better favours content from your friends, rather than what you may be posting to attract new clients or buyers. But there is a way that you can more effectively target your content, whether it’s listings or other social content to the right audience on Facebook using some clever big data [...]
Michael Klim is a fantastic example of how hard work leads to success. He came from a very unrewarding background which didn’t support his dream to become an Olympic Swimmer. My take away from Michael is that it doesn’t matter what life throws at you, you have the ability to control your [...]
There are a few emerging trends as we head into the new year, but the biggest trend I’m seeing is around social media presence. We live in a digital age; research shows we spend about 51 per cent of our time on our mobile phone (Forrester Data-US Company). We’re checking emails, texting and scrolling social media. Our phone has become the remote control of our lives.
Currently, most agents are still trying [...]