Compared with many other industries, such as motoring, travel and insurance, real estate is still lagging behind when it comes to content marketing. A softer approach than direct selling, content marketing is about sharing useful, compelling and relevant information that’s of value to potential vendors.
Time is of the essence, and the first mover can still gain an advantage.
Agents and agencies need to put the content marketing wheels in motion now, to create a sizeable gap between their brands and those of their [...]
This was a theme that I really picked up on this year at Inman in New York – a real estate conference, but one that happens to be reasonably ‘tech-heavy’. What has changed in real estate in the last 20 years? Not much in the sense of the fundamentals, but definitely a lot in technology and perhaps the number of activities that you [...]
You’ll find them bent over their mobile phones, flicking through their feeds.
The INMAN Connect conference in New York was told that human thumbs move faster than a mouse on a computer. Our brains recognise an ad in less than 0.3 seconds on mobile as we scroll, scroll, scroll until something captures our attention and our thumb touches [...]
With data and tools available today, it is possible to predict with a fair degree of accuracy, a vast array of human life changes, well beyond the four ‘traditional Ds’ (death, divorce, debt and departure) of real estate. These life events [...]
‘DIGITAL’: HOW WE CAN ENGAGE WITH CUSTOMERS
‘Digital’ means different things to different people. For some it’s purely about technology; for others it is a broader means to engage with customers. For the disrupters it may mean a completely new way of doing business.
But in the main there are three things you should be thinking when you hear the word ‘digital’.Creating value in new ways through connection – for some agencies this [...]
In the USA alone, according to venture capital database CB Insights, private real estate tech startups raised $2.6 billion in funding last year across 235 deals, up from $1.9 billion a year earlier and $221 million in 2012. The tools under construction fall into three main categories: Lead prediction, artificial [...]