Every agent has experienced one of those gut-wrenching moments. And whilst it stings to lose a listing, the agent whose board now graces the front of the property had a far more efficient marketing machine than you. They grew a relationship with the vendor in a way which you didn’t.
Several Australian markets are light with listings, meaning every appraisal matters more [...]
As we head into the new year, now is an excellent time to review your business. Start by analysing your 2016 results. Where did your business come from in the last year? Understand that you are running a business and it’s vital you know the cost per lead.
Work out how many leads came from letterbox drops, media advertising, open homes, social media, and so on. Once you break down your business in this way you might start [...]
Start by seeing prospecting as fun. Think of it as going into your Zone of Genius where you reach into your potential, ability, talent and creativeness. Here are some tips to make prospecting more enjoyable.
1. Do something fun before you get started. Being in a great state of mind is key if you want to perform at a high level. Play awesome music that will uplift you, grab a coffee (or a [...]
ONE OF MY FAVOURITE SAYINGS is to ‘zig’ when the competition ‘zags’, and December is one of those opportune times to do just that. As the majority get into the festive season and start to wind down, the ‘ziggers’ are preparing their onslaught for the following year and wind up!
To be ahead of the curve and gain the competitive advantage, you need a pre-emptive strike whilst your competitors are winding down. For us it’s about planning for 2017, festive season prospecting strategy, and reflecting on what worked and what didn’t [...]
Doorknocking is gaining traction in the marketplace as another way to generate leads and market appraisals. The best way to approach doorknocking is to ask yourself, ‘How will I get the prospect’s attention?’
First, understand what result or outcome you would like to achieve from a doorknocking session. Then work out your [...]
The agent’s roles and functions are wide and various, comprising hot and cold prospecting methods, client nurture, marketing, follow up, negotiation and so on. We invest our hard-earned cash attending seminars to learn the ‘427 Simple Steps to Listing [...]