CRM software provider REX Software has announced a new partnership with tech company CRM2Print. This partnership will give users the ability to automate their direct mail needs, right from within REX. In three simple steps, users can send one or thousands of letters without the need to print, fold, stuff and mail themselves.
CTO Alex Babkov explains, “We’ve always recognised that every agency is different and that however hard we try, we can only streamline so many parts of our users’ lives ourselves. For this reason Rex has always positioned itself not only as a CRM, but also as a data platform that makes it easy for providers like CRM2Print to seamlessly integrate and provide added value products and services for our customers.”
“CRM2Print allows our customers to automate the traditionally time-intensive and laborious processes involved in sending direct mail campaigns. We’re finding that many of our users still get great results from these campaigns and this integration means they no longer have to waste time and money on this essential process.”
CRM2Print also offers users the ability to upload an external .csv file and still access all the benefits of the system.
CRM2Print provides a portal to upload letter templates, and merge with CRMs or databases. Once uploaded, the entire process is taken care of, from address validation and print to mailing and managing undeliverable returns.
Co-founder Carl Quested says, “Having run a mail house for almost six years, it has always been apparent that there needed to be an easier way for agents to transact their direct mail. Sending one letter was inherently hard to deal with from an outsource perspective, as there were no efficiency gains. We have created CRM2Print to be a platform that makes it easy in the front end, and cost-effective for the user regardless of the letter volume. Our aim is to have users sending one letter or thousands, without ever thinking about printing them in house.”
For more details visit www.rexsoftware.com or www.crm2print.com.
