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Elite Agent
Mastering real estate persuasion: strategies for every client type
In the ever-evolving world of real estate, mastering the art of persuasion is crucial for agents and property managers striving for success in 2024 and beyond.
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CONTRIBUTORS
Persuasion fatigue is real: what can you do about it?
How much do you like an argument? When people disagree with you, do you rise onto your ‘high horse’ determined to change their mind, or do you feel exasperated and switch off?
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Elite Agent
Michelle Bowden: pushy or persuasive, which agent are you?
It can be a fine line between persuading a prospect to sign on the dotted line and pushing them into it. Here, persuasion expert Michelle Bowden explains why you want to avoid the latter and how you can use the Predisposition to Persuade measure to assess if you're at risk of forcing your client's hand.
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CONTRIBUTORS
Michelle Bowden: how to overcome your fear of public speaking
You know the feeling. Your body overloads with adrenaline, your skin feels like it’s on fire, your muscles deaden, and your heart thumps like you’ve been shocked with a mild electric current!
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BEST PRACTICE
Michelle Bowden: The network effect
Networking is an essential part of persuasion. Whether you realise it or not, you network all the time, often without realising it, with friends, family, and colleagues. You’re networking at the dog park when you ask that cute Labradoodle’s owner what they do for a living, when you are walking out of the gym chatting to someone who just exercised…
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CONTRIBUTORS
Michelle Bowden: how to speak elegantly
When it comes to persuading the people around you, you may not know there are four main persuasive types - the Wise Owl, the Commanding Eagle, the Friendly Budgie and the Captivating Peacock.
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BEST PRACTICE
Michelle Bowden: Fly like an eagle and back yourself
Self-confidence can make you or break you. If you have it you'll soar, and if you don't, you wont. But as persuasion expert Michelle Bowden explains, there's a lot you can do to build your self-confidence up so that you'll back yourself every time.
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CONTRIBUTORS
10 tips to improve your credibility
If you look at many of the persuasive people in your life, from impressive relatives or friends to a past remarkable manager, to powerful leaders in history such as John F. Kennedy or the Dalai Lama, you’ll note that they all have one thing in common, credibility.
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OPINION
Michelle Bowden: 15 tips to stop turning people off
When it comes to persuasion, there are plenty of things we do that attract people. Unfortunately, there are also lots of things that put them off as well
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CONTRIBUTORS
Michelle Bowden: How good is your elevator pitch?
You are at a (probably virtual) networking event and it comes time to introduce yourself. So, how good is your elevator pitch?
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CONTRIBUTORS
The power behind being persuasion smart
Influencing skills expert Michelle Bowden believes the way we prefer to be persuaded can often influence how we try to influence others. A Persuasion Smart Profile could be just what you need to sell with more confidence, inspire your team, and improve customer experience. How persuasive are you? Do people listen when you speak? Do you often get your own way? Every…
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Elite Agent
Michelle Bowden: It’s a fine line between persuasion and manipulation
Negotiation is a core facet of real estate and there are many ways to get clients to see things your way. Influencing skills expert Michelle Bowden explains the difference between persuasion and manipulation, and why a win-at-all-costs mentality may not see you winning for long.
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OPINION
Powers of persuasion
The power of persuasion is a valuable skill for real estate agents to have in their toolbox. Michelle Bowden explains precisely how to build your persuasive skills and make others take notice. When was the last time you had to persuade someone? Was it this morning when your children forgot to make their beds or needed to do their homework?…
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Elite Agent
It’s not about you: Four tips for confident presenting in front of an audience
There’s no single thing or magic formula that is a panacea for a lack of confidence when presenting. There are no short cuts, however, I would say that people who lack confidence should consider a change of approach. Begin by writing a slogan in big letters: It’s not about me, it’s all about my audience! And then try the following…
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BEST PRACTICE
Top Tips for running seminars
In the competitive market of real estate sales it’s often difficult to find a unique proposition that will draw both buyers and sellers your way. Nick Simitzis from McGrath Estate Agents has found a super-successful seminar model that has seen him reap an extra 20 per cent profit from 78 per cent existing and 22 per cent new clients in…
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