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SELLING + MARKETING PROPERTY
There’s only ever one cheapest agent: Josh Phegan
If you’re not aiming to be the cheapest agent, you must compete on value. And the only thing that can create value is customer experience. The low cost of your locale’s cheapest agent might appeal to some potential customers, but being affordable doesn’t always equate to the best value. If you’re an agent who prides themselves on providing value for…
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CUSTOMER SERVICE
Competition for the customer
You either focus on the customer or the competitor. One will use your services and pay your invoices; the other won’t. The real estate industry is a fast-moving, highly innovative space. The challenge is, most of what we call innovation is the duplication of what competitors do in the marketplace. The fastest-growing companies in any industry are the ones that…
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LEADERSHIP
How to build a recurring revenue stream by changing your purpose
The brands and people that move any market are customer-obsessed. They put the customer at the centre of everything they do. The future of our industry is to realign our purpose rapidly. The sales pitch has driven our business models. Our purpose has been to maximise the saleable value of the asset at the point of sale. But what would…
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LEADERSHIP
How to use technology to solve your problems
Tech-driven problem solving In a world that moves at an ever increasing pace, it can be hard to know how to keep up. Josh Phegan takes a look at how using technology can solve your problems and which apps he thinks are game-changers. The problem is not the problem. The way you think about the…
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LEADERSHIP
Destination: Sold
In an expansion market buyers have to act. Every three months they wait for properties to rapidly increase in price, whereas in a contractionary market, every three months a seller remains, their sale price declines. In a slow-growth market, neither the buyer or the seller are compelled to act financially. To win, you have to be an agent for all…
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Elite Agent
Why workflow works wonders: Josh Phegan
I want you to imagine this one person, sitting in the room, at every meeting you have, listening intently and watching your every action. They are the customer, and they can’t believe how poorly the industry is serving them. There’s a massive upgrade required to thrive in this business, and it starts with workflow – you to your next customer.…
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Elite Agent
Reimagine, realign, rebuild
The number one thing leaders need to do in turbulent markets is to reinvest – in people, process and resources. You’ll never cost-cut your way to greatness. To build a great business, you need to be super clear on your operating system. That operating system is built on three foundations: 1. Purpose – why you’re here, what you do for…
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Elite Agent
The real deal : Josh Phegan
The five to eight-year short-term debt cycle has entered a new phase. After unprecedented growth we’ve moved into contraction. Since the GFC, world banks have flooded the market with cheap credit. Cheap money leads to an increased supply of cash. People rushed to the banks, borrowed money at low interest rates and bought. They bought houses, cars, trips overseas and filled…
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PROSPECTING + LISTING
Growth in a declining market
A property cycle follows market progression from the peak to the start of the decline, then from a declining market to the bottom before recovery and growth lead the way to hit the peak again. The distance between the peaks in any market is somewhere between seven and 12 years, and the great news is it’s getting shorter. Since the…
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BEST PRACTICE
Josh Phegan: What problem are you solving?
The last 10 years have radically reshaped the way we live. The adoption of mobile phones, socialisation of our relationships and the amplification of remote work have also changed the way we do business. Software is eating the world. What was once done by a team of people is being automated, forcing fewer people in the process to deliver the…
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BEST PRACTICE
Why you need a leadership vision
The only reason a goal isn’t achieved is you don’t have a system for it. Intent matters in business; what do you intend to do, how do you want to grow? The bigger the dream, the more important the team. As a leader, you want to create a leader-leader model. Most businesses are leader-follower, where everyone in the business has to…
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SELLING + MARKETING PROPERTY
Josh Phegan: Pay for leads, or leads that pay?
Lead generation websites aren’t new, but they do cut into your margins and breed lazy agents. Even worse, a number of the leads are already in your existing database. On the flip side, we have agents who are still building relationships yet fail to convert any of those relationships to real live listings. So where’s the balance? You need to…
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LEADERSHIP
Josh Phegan: How to Charge More
With every real estate agency seeking to win more listings, top coach Josh Phegan says there are only two ways to increase profitability. You can focus on the competition, or you can focus on the customer. But choose wisely, as only one of them is responsible for paying your invoice. Our industry is obsessed with what the competition is doing.…
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Elite Agent
How Far We’ve Come: Josh Phegan
You can’t do anything in business or life without intent. To grow a great business you’ve got to have something that drives you. Whether you call it goals, a dream, vision, a purpose, mission, whatever it is, it needs to be the number one thing that drives all your activities. Josh Phegan explains what needs to come next to make…
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TECH + SOCIAL
Rethinking Your Systems: Josh Phegan
The challenge with technology in our industry is that we’re not playing a big enough game. It’s our strategy that’s wrong, not the technology itself. In recent years we’ve been longing for a piece of tech that does it all, a magical database that lets property management and sales play together. Instead, what we’ve developed to date are silos of…
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CUSTOMER SERVICE
Winning Big
Let me tell you about an amazing App for your phone. You don’t need to download it from the App store; it’s already there and it’s the best way to get organised in the new financial year. I’m amazed by how many people wait until the end of the calendar year to reflect on achievements and set goals for the…
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CUSTOMER SERVICE
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Elite Agent
Solving the 10 Pain Points of Prospecting: Josh Phegan
Your greatest asset is your ability to learn. There can never be a day that you’re not learning something new; if that day comes it may be the beginning of the end. You need to have a lifetime of hunger, to push yourself beyond what you think you’re capable of, to allow failure and keep going. It’s not rocket science;…
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Elite Agent
Riding the wave: Josh Phegan
IF YOU WANT TO be successful at surfing the biggest waves in the world, you need to be able to read the signals. Likewise, learning to read signals from your prospective clients will help you to successfully deliver more sales and avoid a wipeout. Coach Josh Phegan explains. EVEN THE WORLD’S best surfers fear Hawaii’s deadly Banzai Pipeline. The surf…
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Elite Agent
Time to Tame Your Database: Josh Phegan
Databases can’t be bought; they must be built, and it’s up to you to do it. Josh Phegan explains how a modern take on a system that worked for his grandfather can help you successfully track your buyers and sellers. There’s no doubt my grandfather, Arthur Phegan, was a smart man. Way back in 1972 he categorised his sellers by…
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Elite Agent
What They Really Need: Josh Phegan
In the digital age, showing that we’re human is more important than ever. High performance real estate coach and trainer Josh Phegan highlights how great agents create a unique bond with their customers and why personalised service wins. We live in a remarkable time. While the industrial revolution gave birth to huge factories and complex machines manufacturing on scale, the…
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Elite Agent
Driving Change
Josh Phegan explains why you should view change as a positive thing. For many of us in real estate, change is the only constant. People handle it in different ways and many see change in a negative light. They’re the ones recounting the glory days of old while resisting the new, usually with an ‘if it isn’t broke, don’t fix…
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BEST PRACTICE
Beating Burnout
Working smarter, not longer, is the key to success. High performance real estate coach and trainer Josh Phegan examines what role diet, sleep, exercise and work routines play in you staying at the top of your game. We’d all love a few more hours in the day. More time to prospect, more time to list and more time to sell. But is…
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Elite Agent
Fee Falling
Negotiating your commission can be a tricky business, especially when someone tries to undercut you. High performance real estate coach and trainer Josh Phegan has some example techniques which will help you fight the discounters and maintain your fee. Fee cutters are a fact of life in real estate. You will never be able to escape them, but there are ways…
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Elite Agent
Ain’t No Mountain High Enough
According to the AdAge, the only thing we have to fear is fear itself. So why are some business leaders afraid of expanding? High-performance real estate coach and trainer Josh Phegan examines the fear and how to beat it. Too often business leaders fear, rather than celebrate, the swift growth of their business. Management becomes overwhelmed and bogged down in…
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Elite Agent
Listing Ahead Of the Curve
WE’VE ALL HEARD THE SAYING ‘slow and steady wins the race’ and real estate agents should take heed of this when they’re prospecting for new listings. Josh Phegan explains why you need to think about listing ahead of the curve – for the future. THE IDEA OF listing ahead of the curve may make you think you need to list…
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Elite Agent
The Secret to Success
Fears halt many potential real estate careers in their tracks. Josh Phegan examines how to beat the devil inside and take the path to prosperity. Success – it’s all up to you. That may be blunt but it’s the truth. You’re the only one that can carve out a successful real estate career for yourself. The trouble is many people…
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Elite Agent
Starting Out Right: The Road to Success
REAL ESTATE CAN BE A MINEFIELD, particularly when you’re new in the business. With the dawn of a new year and with many fresh-faced agents joining the fold, it’s important to start off on the right foot. High-profile real estate coach and trainer Josh Phegan has some top tips on how to jump-start your year. Sometimes, the problem lies in…
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Elite Agent
Hitting a Homerun
JUST AS BASEBALL’S Sandy Koufax was known for his devastating curveball, many a vendor has been known to create a tricky situation as a result of a challenging question. Josh Phegan explains how to smash your vendors’ ‘curveballs’ out of the park. FOR THE unprepared agent, a listing presentation can quickly become a minefield of ‘should haves’ and ‘would haves’…
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PROSPECTING + LISTING
Old vs New
BOB Dylan sung that the times were changing, and it’s an adage that rings true in today’s real estate world. That’s not to say that everything old is now worthless, but it’s equally true that everything old is not new again. Instead there are new, modern ways to approach age-old processes to ensure you, as an agent, are performing at…
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BEST PRACTICE
Many Hands Make Light Work
JOSH PHEGAN LOOKS at the question of when you should hire an assistant. AS THE NUMBER of properties you list and sell increases, it’s vital that you build a team around you to cope with the increasing workload. There’s only so much one agent can take on; that’s why hiring an assistant is a key component in progressing your business.…
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Elite Agent
Making A Move
IT’S AN AGE-OLD QUESTION that both excites and perplexes many real estate agents: When is the best time to expand into a new market? This questions is usually then closely followed by ‘How do I decide which areas to expand into?’ and ‘How do I ensure I’m successful?’ On the one hand, expanding your business is exciting; but on the…
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BEST PRACTICE
Is your head in the game?
Real estate agents striving for success need to make sure they are mentally tough. Josh Phegan explains how to make sure your head is always in the game. WE’VE all seen tennis players who are struggling physically and psychologically double-fault at moments of crisis and lose a tiebreak. Every day real estate agents face just as much pressure. So how…
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Elite Agent
Tactical Listing
JOSH PHEGAN EXPLAINS HOW client-centred tactics and preparation will win the listing every time. TACTICS ARE the key to delivering a winning listing presentation. Just as footballers would never run onto a field without a game plan, real estate agents should not approach a listing presentation without preparing their tactical approach. The listing presentation is your chance to win potential…
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Elite Agent
Stay Humble, Stay Hungry
MEDIOCRE; IT’S A WORD MOST people hate. For real estate agents it’s a time, a phase in their career, they want to skip past quickly. Josh Phegan explains how you can make the big leap from good to great. SO HOW DO you leapfrog past the point in your career where things are moving along okay but not setting the…
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