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Elite Agent
9 Most Common Cold Call Objections (And How to Tackle Them)
Many agents don’t like cold calling because it always seems to come with objections and rejections. But every good salesperson knows that a few objections is completely normal. Here are a few ideas for you to be able to get past some of the common hurdles and move your relationships forward. 1. YOUR FEES ARE TOO HIGH; I’M GOING TO…
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Elite Agent
Outsourcing Prospecting: Can It Be Done?
THERE ARE ONLY 24 hours in a day, and most agents appreciate that this acts as an earnings ceiling. But what if you could outsource something such as prospecting? Carl Quested looks at how this could make all the difference to your productivity. WHAT IS CLEAR TO most agents is that if you look at any top performing agent in…
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Brand Editorial
Marketing – Carl Quested
In Issue 08 of Elite Agent we had six experts provide their top tips for 2016 in our special feature 30 top business boosting ideas. Here are the top five from Carl Quested of Agentmail. SPEAK LIKE A HUMAN IN PERSON AND IN YOUR MARKETING Don’t talk in real estate talk! Focus on language that engages with your audience and that…
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Elite Agent
Avoiding The Awkward Silence
SOLD A PROPERTY? What happens next? Carl Quested looks at how you can continue to build on the relationship instead of waiting for years until the client is ready to sell. If you remember your dating days, you’ll recall that moment on a first date. You’ve covered the basics, ordered a drink or meal, and then it happens – the…
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Brand Editorial
An alternative approach to cold calling
There is no denying the efficacy of the telephone. Everything from following up on open homes and cold calling to finding new landlords; the list of activities that can be conducted on the phone is endless. And ask almost any top performing agent or trainer and telemarketing will often be a cornerstone of their marketing system. Director of AgentMail, Carl…
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Elite Agent
Skimmers, Sceptics and Soakers: are You Reaching Them All?
CARL QUESTED ANALYSES the different ways we read and process information. Our marketing needs to appeal to all three groups, so how can this be achieved? WHEN AGENTS create their marketing, they rarely have a consumer testing group set up to check their message is on point. Usually they’ll write something they themselves would like to read, get it spell-checked…
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Elite Agent
Direct Mail: Reassuringly Expensive
IF YOU ARE BECOMING DISHEARTENED with low open rates in your email campaigns, it could be time for you to consider another option with an almost guaranteed open rate of more than 90 per cent. Due to the perceived prestige of print, direct mail appears to be making a high return comeback on the marketing scene. THEY ALWAYS start the…
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